Clearbit no longer exists as a standalone product. Six CRM-agnostic alternatives with verified 2026 pricing, plus a test for how easily you can leave a data vendor.
If your Clearbit logo endpoint started throwing errors, or your enrichment stopped working the day someone asked you to move off HubSpot, you already know why you are here. Clearbit no longer exists as a standalone product. HubSpot acquired it in December 2023, rebranded it as Breeze Intelligence, sunset the free tools on 30 April 2025, and retired the Logo API on 1 December 2025.
If you are not on a paid HubSpot plan, you cannot use it. The best Clearbit alternatives in 2026 are InboundLabs for CRM-agnostic contact and intent data, Apollo for cheap volume, and ZoomInfo or Cognism if you need enterprise firmographics. Which one fits depends on how much lock-in you are willing to accept.
A Clearbit alternative is a B2B data enrichment tool that appends firmographic, technographic, and contact information to records you already have, or identifies anonymous website visitors. The meaningful difference in 2026 is architectural: some work with any CRM through an open API, and some only work inside one vendor's ecosystem.
The timeline matters, because it explains what you lost and what you should look for in a replacement. HubSpot bought Clearbit in December 2023 and folded it into the Breeze product line. The standalone platform, the free tools, and the developer-friendly APIs that made Clearbit popular were retired in stages through 2024 and 2025. New standalone accounts are no longer created. The Enrichment API that a generation of growth engineers built form-shortening and lead-routing workflows on is not available to new customers.
What survives is real, and worth being fair about. Breeze Intelligence still enriches contact and company records with 40 or more attributes, still shortens forms, and still does visitor identification. As of late 2025, basic contact and company enrichment became free on any paid HubSpot seat, which for existing HubSpot customers made the marginal cost of everyday enrichment effectively zero. That is a genuine improvement for one specific group of people.
For everyone else, the cost went up and the flexibility went away. The realistic entry point is now around $75 per month, and that number is not the enrichment. It is roughly $30 for a HubSpot Starter seat plus about $45 for 100 Breeze Intelligence credits on annual billing. Larger credit packs run to roughly $150 per month for 1,000 credits and $700 per month for 10,000. Advanced features like Buyer Intent and Smart Properties consume HubSpot Credits, with 3,000 included monthly on Professional and 5,000 on Enterprise, and overages at $10 per 1,000. Credits reset monthly with no rollover.
Mid-market teams running Marketing Hub Professional with real enrichment volume commonly report $1,000 to $5,000 per month all-in. Industry analyses of teams migrating from standalone Clearbit to Breeze found cost increases in the 30% to 60% range for equivalent functionality. There is also a hard functional gap worth naming: Breeze Intelligence does not do phone number enrichment. If your motion involves dialing, it was never the whole answer and now it is less of one.
| Tool | Entry price | CRM-agnostic | Phone data | Contract |
|---|---|---|---|---|
| InboundLabs | Free to start | Yes | Verified direct dials | No annual lock-in |
| Apollo.io | Free, Basic $49/user/mo | Yes | Yes, credit-priced | Monthly or annual |
| ZoomInfo | ~$14,995/yr, 3 seats | Yes | Deep US coverage | Annual, auto-renew |
| Cognism | From ~$15,000/yr | Yes | Phone-verified mobiles | Annual only |
| Lusha | Free, Starter $37.45/user/mo | Yes | Multi-credit reveals | Monthly or annual |
| Breeze Intelligence | ~$75/mo all-in | No, HubSpot only | No | HubSpot subscription |
Best for teams that want Clearbit's flexibility back. The reason Clearbit worked was that it sat outside your CRM and fed whatever you pointed it at. InboundLabs keeps that shape: 280M verified B2B contacts, firmographic filters, buyer intent signals, and verified direct dials, all reachable regardless of whether you run Salesforce, HubSpot, Pipedrive, or a spreadsheet and a sequencer.
Two specifics matter for former Clearbit users. Email data is held to 98% deliverability, which is the metric that actually protects your sending domain. And there is no annual contract, so the failure mode that just hit the Clearbit userbase, a vendor decision changing your stack for you, is cheaper to escape. The trade-off: it is contact-data-first rather than a website visitor identification specialist, so if visitor de-anonymisation is your only requirement, scope that specifically.
Best for the lowest cost per enriched record. Apollo covers enrichment, search, sequencing, and dialing in one subscription. Basic is $49 per user per month annually ($59 monthly) with 30,000 credits granted upfront for the year. Professional is $79 ($99 monthly) with 48,000 credits. Organization is $119 with a three-seat minimum, making $357 per month the real floor at that tier. Overages are $0.20 per credit with a 250-credit minimum.
The trade-off is verification discipline. Apollo's raw exports commonly deliver in the 65% to 70% range against advertised accuracy near 91%, with documented bounce rates from 15% to 38% on unfiltered lists. The verified filter cuts the database substantially and cuts bounces with it. Use it, then verify again before a large send.
Best for enterprise firmographic depth. If you used Clearbit for company-level data at scale, ZoomInfo is the closest like-for-like on coverage. Professional starts around $14,995 per year for three seats and 5,000 credits, Advanced sits near $24,995 with 10,000 credits, and Elite starts at $39,995. Vendr's data across 1,313 verified purchases puts the median contract at $31,875 per year.
Read the contract terms as carefully as the feature list. Per-seat add-ons of $1,500 to $2,500 per user stack on the platform fee, credit overages run $0.25 to $0.50, and auto-renewal windows of 60 to 90 days are a recurring source of unwanted second years. Renewal increases of 10% to 20% are commonly reported. Data destruction clauses can limit what you keep after you leave.
Best for European coverage and compliance rigor. Cognism's Diamond Data is phone-verified mobile data confirmed by a human, and its compliance posture includes do-not-call screening across 15 or more countries. For teams enriching European records where GDPR exposure is a board-level concern, that work is the product.
Pricing is a platform fee plus per-seat model, quote only. Procurement sources put the platform fee at $15,000 to $25,000 per year with seats at $1,500 to $2,500. A five-person team lands near $22,500 on the entry tier and closer to $37,500 with phone-verified data. Intent topics cost $200 to $400 each per year. It is a five-figure floor, annual only, with weaker North American coverage than ZoomInfo.
Best budget option for small teams. Free gives 40 credits a month. Starter is $37.45 per user per month annually ($49.90 monthly) with 4,800 credits a year. Pro scales from $52.45 to $174.95 depending on credit volume, covering 7,200 to 24,000 credits a year across 2 seats. Premium starts at $299.95 per month annually.
Lusha is a reveal tool more than an enrichment platform. It is excellent for a rep working through a list in the browser and thinner for automated record-level enrichment at scale. Phone reveals cost several credits each, so a dial-heavy motion drains the allowance faster than the headline number implies.
Best if you are committed to HubSpot anyway. Worth stating clearly: if your company runs HubSpot and has no intention of leaving, basic enrichment is now free on any paid seat, and that is a better deal than standalone Clearbit ever was. Form shortening still lifts conversion. Visitor identification still works. Stay if you are HubSpot-native, your enrichment needs fit within the 40-plus available attributes, and you never need phone numbers. Leave if any of those three change.
The Clearbit story is not really a story about enrichment quality. It is a story about what happens when the tool you depend on gets absorbed into someone else's roadmap. So before you sign the replacement, run this. The InboundLabs Portability Test scores a data vendor on four gates. Every gate you fail is a switching cost you have already agreed to pay.
If you cannot describe how you would leave a data vendor in one sentence, you are not a customer. You are inventory.
Score four out of four and switching costs you a weekend. Score two or fewer and switching costs you a quarter. The cheapest enrichment tool is the one you can walk away from, and that is a number you can only calculate before you buy.
If you are actively moving, do it in this order. Skipping step one is how teams end up with two enrichment bills for three months.
The gap Clearbit left is a CRM-agnostic data layer that does not care which system you run. InboundLabs fills it with 280M verified B2B contacts, firmographic filters, buyer intent signals, verified direct dials, and 98% deliverability on email data. No annual contract, free to start, so you can benchmark against your own 200 records before you commit to anything. See how InboundLabs finds verified contacts instantly at inboundlabs.app.
Clearbit did not get worse. It got absorbed, and absorption changed the terms. If you are on HubSpot and staying, Breeze Intelligence is now cheaper than Clearbit was. If you are not, you need a replacement that scores four out of four on the Portability Test, because the lesson of the last two years is that your data vendor's roadmap can become your migration project overnight. Take 200 records out of your CRM this week and benchmark the fill rate yourself.
Not as a standalone product. HubSpot acquired Clearbit in December 2023 and rebranded it as Breeze Intelligence. Free tools were sunset on 30 April 2025 and the Logo API on 1 December 2025. New standalone accounts cannot be created, and access now requires a paid HubSpot subscription.
The realistic entry point is about $75 per month: roughly $30 for a HubSpot Starter seat plus about $45 for 100 credits on annual billing. Larger packs run near $150 per month for 1,000 credits and $700 for 10,000. Overages cost $10 per 1,000 credits, and credits do not roll over.
No. Breeze Intelligence only operates inside the HubSpot ecosystem. Teams on Salesforce, Pipedrive, or a custom CRM have no direct integration path. If you need CRM-agnostic enrichment, you need a different provider such as InboundLabs, Apollo, ZoomInfo, or Cognism.
Nothing directly, for new customers. Programmatic enrichment through Breeze now generally requires an enterprise HubSpot arrangement. Teams that built on the old API typically move to a provider with open API access on standard tiers rather than trying to reproduce the workflow inside HubSpot.
Apollo's Basic plan at $49 per user per month on annual billing is the lowest credible paid entry point, with 30,000 credits granted upfront. InboundLabs, Apollo, and Lusha all offer free tiers, so the cheapest first step is testing several against the same 200 records before you spend anything.
No. Breeze Intelligence handles firmographic and contact enrichment, form shortening, and visitor identification, but does not offer phone number enrichment. Teams running a calling motion need a separate provider for verified direct dials, which is a common reason former Clearbit users end up buying two tools.
Plan for 30 to 45 days for a mid-market stack. Most of that is dependency mapping and rebuilding routing and scoring rules against new field names, not the data itself. Run both systems in parallel for the final 30 days so you catch broken workflows before quarter end.
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