Kaspr splits email and phone credits into separate pools, so most teams strand a third of what they pay for. Six alternatives with verified 2026 pricing.
Day nine of the month. Your phone credits are gone, your dial list is half built, and roughly 70% of your email credits are sitting there untouched. You cannot move one into the other. That single design choice is why most teams start searching for Kaspr alternatives, and the fix depends on your motion.
If you cold call into Europe, Cognism is the closest upgrade. If you build lists at volume and need one credit pool that covers both emails and direct dials, InboundLabs or Apollo will stretch further per dollar. If you need enterprise intent data and have five figures to spend, ZoomInfo is still the reference point. Below is what each one actually costs in 2026, plus the credit math that decides your real cost per conversation.
A Kaspr alternative is any B2B contact data tool that reveals verified work emails and direct dial numbers, usually from a LinkedIn profile or a search-based database. The useful ones differ on three axes: geographic phone coverage, whether credits are pooled or split by data type, and whether you sign an annual contract.
Kaspr is a LinkedIn-first Chrome extension owned by Cognism. You open a profile, click the extension, and it reveals emails and mobile numbers without leaving the page. For a solo SDR working 40 profiles a day in Sales Navigator, that workflow is hard to beat.
Split credit pools are the number-one complaint. Kaspr tracks email credits and phone credits separately. Multiple 2026 pricing reviews document the same pattern: teams exhaust one pool while the other expires unused at month end, with no way to transfer between them. If you run a call-heavy motion, you are effectively paying full price for a plan you can only half use.
Then there is the geographic ceiling. Kaspr's data strength is European mobile coverage, inherited from Cognism's database. That is a genuine advantage in the UK, DACH, France, Benelux, and the Nordics. Sell into North America only, and you are paying a premium for coverage you never touch.
The third issue is workflow shape. Kaspr is built for revealing contacts one at a time as you browse. Building a 3,000-row list for a quarterly campaign means either bulk reveals that drain a credit pool in an afternoon, or a lot of clicking. Reps who move from Kaspr to a search-first database usually cite list building, not data quality, as the reason.
One thing worth saying plainly: Kaspr's free plan is honest. You get 15 B2B email credits, 5 phone credits, and 5 direct email credits a month. That is a real trial, not a demo request in disguise. Paid tiers start at $49 per user per month on annual billing, rising to about $65 on monthly, with Business around $79 to $99 and Organization quoted custom.
| Tool | Entry price | Credit model | Phone data | Contract |
|---|---|---|---|---|
| InboundLabs | Free to start | One pooled balance | Verified direct dials | No annual lock-in |
| Apollo.io | Free, Basic $49 | Pooled, 30,000/yr on Basic | Included, credit-priced | Annual or monthly |
| Cognism | From ~$15,000/yr | Platform fee plus seats | Phone-verified mobiles | Annual only |
| Lusha | Free, Starter $37.45 | Credit slider, 4,800/yr | Multiple credits per reveal | Annual or monthly |
| ZoomInfo | ~$14,995/yr, 3 seats | Annual credit allowance | Deep US coverage plus intent | Annual, auto-renew |
| LeadIQ | Free, Pro from ~$200/mo | Universal credits, 10x phones | Included at 10 credits | Annual for best rate |
Best for teams that call and email the same list. InboundLabs runs 280M verified B2B contacts on a single pooled credit balance, so a heavy calling week does not strand your email budget. Direct dials are verified as direct dials rather than switchboard numbers, which is the difference between a conversation and a receptionist. Email data is held to 98% deliverability, and buyer intent signals sit alongside firmographics so you can sort a list by who is actually in market.
The commercial model is the other reason it shows up on this list. No annual contract, free to start, so you can test your hardest segment before committing budget. That matters more than it sounds when the category norm is a twelve-month signature before you have seen a single record. The trade-off: it is a newer entrant than the incumbents, so if your procurement team scores vendors on years in market, expect that question.
Best for volume on a small budget. Apollo's Basic plan is $49 per user per month annually ($59 monthly) with 30,000 credits granted upfront for the year. Professional is $79 ($99 monthly) with 48,000 credits, and Organization is $119 with a three-seat minimum, which makes the real entry price $357 per month. Credit overages run $0.20 each with a 250-credit minimum purchase.
The database is large. Apollo restructured its free tier in late 2025 down to 100 email credits per month, so the free plan is now a taster rather than a workhorse. The honest caveat: verify before you send. Apollo advertises high email accuracy, but real-world deliverable rates on raw exports commonly land in the 65% to 70% range, and bounce reports of 15% to 38% are widely documented. Running the verified filter cuts the searchable database substantially but drops bounce rates. Treat that filter as mandatory, not optional.
Best for cold calling into Europe. This is Kaspr's parent company, and buying Cognism directly is what most Kaspr teams eventually consider. The differentiator is Diamond Data, phone-verified mobiles where a human has confirmed the number connects. For EMEA outbound, that is worth real money: connect rates on verified mobiles run materially higher than on scraped numbers. Compliance is thorough too, with do-not-call screening across 15 or more countries.
The price is the barrier. Cognism uses a platform fee plus per-seat model. Third-party procurement data puts the platform fee at roughly $15,000 to $25,000 per year, with seats at $1,500 to $2,500 each. A five-user team on the entry tier lands near $22,500 annually, and the phone-verified tier closer to $37,500. Intent topics are an add-on at $200 to $400 per topic per year. No self-serve, annual contracts only, and weaker coverage outside Europe.
Best for solo reps who want a low monthly number. Lusha's free plan gives 40 credits a month. Starter is $37.45 per user per month annually ($49.90 monthly) with 4,800 credits a year. Pro runs from $52.45 up to $174.95 depending on where you drag the credit slider, covering 7,200 to 24,000 credits a year across 2 seats. Premium starts at $299.95 per month annually.
Watch the phone multiplier. Under current published rates a phone reveal costs several times an email reveal, so a dial-heavy month burns the allowance far faster than the headline credit count suggests. Coverage is also worth testing on your specific ICP before you commit: independent 2026 testing found strong accuracy on the records Lusha returns, with match rates that vary a lot by segment.
Best for enterprise teams that need intent and can absorb the cost. ZoomInfo Professional starts around $14,995 a year for three seats and 5,000 credits. Advanced is roughly $24,995 with 10,000 credits, and Elite starts at $39,995. Vendr's marketplace data puts the median contract at $31,875 a year across 1,313 verified purchases, which is the number to anchor on rather than the first quote.
Budget realistically. Per-seat add-ons of $1,500 to $2,500 per user sit on top of the platform fee, credit overages run $0.25 to $0.50, and renewal increases of 10% to 20% are commonly reported. Auto-renewal windows of 60 to 90 days catch teams out every year, so calendar that date on the day you sign. There is a free tier, ZoomInfo Lite, if you only need occasional lookups.
Best for teams living inside Salesforce and Outreach. LeadIQ's strength is CRM sync: capture from LinkedIn, push clean records into Salesforce, HubSpot, Outreach, Salesloft, or Gong Engage without manual cleanup. The free plan gives 1 user and 50 credits a month.
The credit mechanics decide everything here. LeadIQ uses Universal Credits where an email costs 1 credit and a phone number costs 10. The Pro plan starts around $200 a month for 200 monthly credits shared across up to 5 users, scaling via a slider. Do that division: 200 credits is 20 phone numbers, or 200 emails, or some mix. Credits do not roll over. Enterprise deals are custom, with purchase data suggesting $15,000 to $30,000 a year for a mid-size org.
Here is the framework that should drive this decision, and it takes ten minutes to run. The InboundLabs Stranded Credit Score is the share of credits you paid for but could not spend, because they expired in the wrong pool or the wrong month.
Stranded Credit Score = credits that expired unused divided by total credits paid for. Above 20%, you are not buying data. You are buying shelf space.
Run it on your last three invoices. Pull the credits you were allocated, the credits you actually consumed, and split it by type. Most teams on split-pool tools land somewhere between 25% and 40%. On a $99 per month seat, a 35% stranded score means you are paying about $416 a year, per rep, for credits that evaporate.
The score reframes the comparison. A tool at $49 a month with a 40% stranded score costs more per usable record than a tool at $79 with a 5% stranded score. Sticker price is a starting point. Utilisation is the actual price. Two rules follow from it:
Do not switch on the strength of a comparison table, including this one. Every database has different coverage of your exact segment, and the only test that matters uses your list.
A rep who runs this properly will often find that the cheapest tool on paper returns data for 30% of their list, while a mid-priced tool returns 70%. At that point the expensive option is half the cost per conversation.
If the reason you are reading this is stranded credits, the fix is a pooled balance and no annual contract. InboundLabs gives you 280M verified B2B contacts, direct dials that are actually direct, 98% deliverability on email data, and buyer intent alongside firmographic filters so your list is sorted by readiness rather than alphabetically. You can start free, run the 100-contact test above on your own ICP, and see the match rate on your segment before anyone signs anything.
Kaspr is a good tool with a specific shape: LinkedIn-first, Europe-strong, split credits. Teams outgrow it when their motion stops matching that shape, usually when list building or US coverage becomes the priority. Pick your replacement on utilisation rather than sticker price, run the 100-contact test before you commit, and calculate your Stranded Credit Score on the way out so you know what the old plan was really costing you.
Start with 100 contacts from your worst-performing segment. Whichever tool returns the most verified records is your answer. See how InboundLabs finds verified contacts instantly at inboundlabs.app.
Yes, Kaspr has a permanent free plan with 15 B2B email credits, 5 phone credits, and 5 direct email credits per month. It is enough to test the Chrome extension on a handful of profiles, but active SDRs typically exhaust it within days. Paid plans start around $49 per user per month on annual billing.
InboundLabs and Apollo both offer free tiers you can use to test data quality on your own list. Apollo's free plan includes 100 email credits per month after its late-2025 restructure. LeadIQ gives 50 universal credits, and Lusha gives 40. Test all of them on the same 100 contacts.
Cognism owns Kaspr and shares its data foundation, so the question is really about scale. Cognism adds phone-verified Diamond Data, intent signals, and enterprise controls, but starts near $15,000 a year with a platform fee plus per-seat pricing. Kaspr is the self-serve, lighter version of the same data story.
Because most contact data tools price phone reveals higher than email reveals, and many keep the two budgets separate. LeadIQ charges 10 credits per phone against 1 per email. Lusha charges several credits per phone reveal. Pooled-credit tools remove the forecasting problem entirely.
Yes. InboundLabs, Apollo, and Lusha all sell month to month. Cognism and ZoomInfo are annual only with no self-serve signup, and ZoomInfo contracts carry auto-renewal clauses with 60 to 90 day cancellation windows. Check that window before you sign anything twelve months long.
Cognism, on the evidence available. Its phone-verified mobile database covers the UK, DACH, France, Benelux, and the Nordics with human verification, and it screens against do-not-call lists in 15 or more countries. Kaspr draws on the same underlying data at a lower price point and a lower volume ceiling.
A three-person team running normal outbound volume typically spends $150 to $400 per month on self-serve tools like Apollo, Lusha, or InboundLabs. Enterprise platforms start near $15,000 per year. If a quote exceeds $10,000, ask what your cost per verified record works out to.
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