"New SDRs had 15–20 real conversations in their first week. Before, it was 3–4. When reps succeed early, they stay. Our attrition dropped alongside ramp time."
GreyScout was hiring SDRs and losing them within 3–4 months. Exit interviews kept surfacing the same theme: reps felt they were calling into a void. Bad data meant early discouragement, which drove attrition. The cost of recruiting and training replacements was becoming a serious problem.
Standardised new SDR onboarding on Inbound Labs. Every new hire started with a curated, verified ICP list with direct mobile numbers. Week one was spent making calls and having real conversations, not building lists.
"The data quality problem was a morale problem. Fix the data, fix the ramp, fix the attrition. Inbound Labs was the fix."
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