Lusha's plans start at $37.45/user/month. But the real cost? Credits that vanish, per-seat fees, and data gaps that kill your reply rate. Full breakdown here.
The short answer: Lusha’s paid plans run $37.45–$52.45 per user per month on annual billing. But that sticker price hides a credit system that burns fast, per-seat costs that stack up, and data gaps that hurt you in EMEA and APAC. Here’s the full picture.
What is Lusha? Lusha is a B2B sales intelligence platform that provides contact data — emails and direct dials — primarily via a browser extension and web app. It’s used by SDRs and AEs to find prospect contact information during outbound prospecting.
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Lusha currently offers five tiers. Note: Lusha removed public pricing from its website — the numbers below are sourced from third-party research and user-reported data as of mid-2026.
| Plan | Monthly (est.) | Annual per user/mo | Credits/Year | Seats |
|—|—|—|—|—|
| Free | $0 | $0 | 70/mo | 1 |
| Starter | ~$49 | $37.45 | 4,800 | 1 |
| Pro | ~$39 | $22.45 | Varies | Multi |
| Premium | ~$70 | $52.45 | Varies | Multi |
| Scale | Custom | Custom | Custom | Custom |
Annual billing saves roughly 25% — but it also locks you into a use-it-or-lose-it credit pool. Credits don’t roll over.
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This is where Lusha’s pricing gets complicated — and expensive.
On the Starter plan with 4,800 annual credits, that’s roughly 436 full contact reveals per year — about 36 per month. For an SDR running 50+ sequences at a time, that’s a hard ceiling.
If your workflow is phone-heavy (cold calling, direct dial prospecting), your effective budget collapses fast. Burning 10 credits per phone number on a 4,800-credit annual plan means you’re capped at 480 dials per year before buying more credits.
Lusha’s 2026 accuracy rates tell an important story:
When a credit is spent on a bad contact, you don’t get it back.
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Lusha is strongest in North America. If you’re prospecting into EMEA, APAC, or LatAm, the numbers get ugly:
For teams with a global book of business, geographic gaps translate directly to wasted credits and missed quota.
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Lusha’s pricing is per user. A 5-person SDR team on the Starter plan at $37.45/user/month = $187.25/month or $2,247/year — before you’ve bought a single extra credit block.
As teams scale, this compounds. Enterprise teams have reported actual annual spend of $28,000–$50,000+ with Lusha once seats, add-ons, and renewal increases (typically 8–15% annually) are factored in.
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Here’s the framework quota-carrying reps should use when evaluating any contact data tool — we call it The InboundLabs Pipeline Accuracy Stack:
Run any data provider through these four layers before signing. The sticker price is rarely the real cost.
See how InboundLabs gives you 280M verified contacts with 98% deliverability — no annual contract required → inboundlabs.app
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| | Lusha (Starter) | InboundLabs |
|—|—|—|
| Starting price | $37.45/user/mo (annual) | Free to start |
| Contact database | Not publicly disclosed | 280M verified B2B contacts |
| Email deliverability | ~85–90% | 98% verified |
| Direct dials | Yes (10 credits each) | Yes, verified direct dials |
| Buyer intent signals | Yes (higher tiers) | Yes |
| Annual contract | Required for best pricing | No annual contract |
| Global coverage | Strong NA, weak EMEA/APAC | Global |
| Credit limits | Yes, use-it-or-lose-it | No per-credit caps |
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Lusha makes sense if:
Lusha gets expensive fast if:
For growing teams that need more contacts, cleaner data, and no annual commitment, InboundLabs delivers a stronger return on prospecting spend — 280M contacts at 98% deliverability, with verified direct dials and buyer intent signals built in.
Try InboundLabs free and start building pipeline today → inboundlabs.app
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How much does Lusha cost per month?
Lusha’s paid plans run approximately $37.45–$52.45 per user per month on annual billing, or $39–$70/month on monthly billing. There’s a free plan with 70 credits/month. Scale pricing requires a custom quote from their sales team.
Does Lusha have a free plan?
Yes. Lusha’s free tier includes 70 credits per month with 1 seat. Given that phone reveals cost 10 credits each, you’re looking at 7 direct dial lookups per month — enough to evaluate the tool, not enough for active prospecting.
What are Lusha credits and how do they work?
Lusha credits are consumed when you reveal contact data. Email reveals cost 1 credit; phone/direct dial reveals cost 10 credits. A full contact reveal (email + phone) costs 11 credits. Credits are tied to your annual plan and do not roll over at renewal.
What happens when you run out of Lusha credits?
You can purchase additional credit blocks, but these are priced separately from your base plan. Unused purchased credits also expire. Many users report hitting credit limits mid-quarter, especially on phone-heavy prospecting workflows.
Is Lusha pricing negotiable?
Yes, particularly at higher tiers. Teams spending above ~$9,000/year on Lusha have reported meaningful ability to negotiate discounts and contract terms. Enterprise teams above $28,000/year have more leverage. List pricing at lower tiers tends to be fixed.
How does Lusha compare to Apollo for pricing?
Apollo’s paid plans start lower and include more credits at comparable tiers. However, both tools have per-seat pricing that scales with team size. Apollo’s database is larger; Lusha’s interface is lighter. Both have annual commitment structures at the best rates.
What’s a cheaper alternative to Lusha with better deliverability?
InboundLabs offers 280M verified B2B contacts at 98% email deliverability — higher than Lusha’s reported 85–90% accuracy — with no annual contract required. Free to start, with verified direct dials and buyer intent signals included. inboundlabs.app
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Find verified US B2B contacts — emails, direct dials, and buyer intent for 5.9M+ American companies. 98% deliverability. No annual contract.
Apollo.io or ZoomInfo for SMBs? We break down pricing, data quality, and contract terms — so you can stop overpaying for data you don't need.
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